[Viral Site] August 22nd 2007 - Wassup?
,----[ Quote ]
| A strange web site entitled 'Site of Champions' has appeared with Microsoft's
| viral PR fingerprints all over it, together with plentiful references to
| August 22nd 2007.
`----
http://www.theabovedomain.com/cms/content/view/300/
http://images.wikia.com/uncyclopedia/images/5/5b/Windowsvistamarketing.jpg
Related:
Viral Marketing Leads to Mock Gunfight
,----[ Quote ]
| The latest in a series of attempts around the world to mimic the
| segment that, according to media analysts, amounts to free "viral
| advertising" for Microsoft Corp.
|
| The latest incident took place on Tuesday in the cafeteria at
| South Carleton High School when a crowd of students shot finger
| guns at one another and feigned death by either falling or
| slumping to the ground.
`----
http://www.onthexbox.com/news981.html
Halo 3 viral marketing begins, countdowns and flyers galore
,----[ Quote ]
| reports that the campaign officially began this past weekend, with the
| distribution of flyers in New York City and London, bearing the apparent logo
| of the campaign, and the message "We are not alone." At the moment, it's
| unknown who's behind the campaign, although the absence of the
| term "Alternate Reality Game" might indicate that it's not 42 Entertainment,
| the viral veterans behind Halo 2's ilovebees campaign.
`----
http://www.joystiq.com/2007/06/18/halo-3-viral-marketing-begins-countdowns-and-flyers-galore/
WhatsWrongWithU
,----[ Quote ]
| The site is targetted to Taiwan, Hong Kong, and Korea, with an
| abrasive attempt at in your face attitude. However, one has to
| wonder if the whole thing will come off as more than a little insulting.
`----
http://www.armchairempire.com/News/?p=187
Those Microsoft Vista ads are really bizarre
,----[ Quote ]
| I know that Martin is a spokesman for the product, and he even
| starred in some of the spots, but they were very confusing and
| offputting, especially if you tuned into the special halfway
| through and didn't hear anything about Microsoft Vista.
|
| Actually, the whole idea behind the ads makes me think someone
| at the ad agency or Microsoft is a Lost fan. The old guy in
| charge of an odd secret organizations (The Institute For
| Advanced Personhood), telling you to go to a site that will
| help you get rid of your clutter, the retro look of the spots,
| the use of old footage and computers. Very Hanso-ish, very viral.
| But I wonder if they're too odd to be successful?
`----
http://www.adjab.com/2007/01/15/those-microsoft-vista-ads-are-really-bizarre/
Microsoft Project origami
http://www.youtube.com/watch?v=JqVszfrB_VI&eurl=
Microsoft's mystery game is Vista promo
,----[ Quote ]
| A mysterious online countdown. USB drives containing cipher keys.
| Notes and videos from a woman who calls herself Loki. Bloggers'
| reports of extravagant gifts, marked with a return address for
| Microsoft's headquarters.
|
| And all trails leading to a Web site for something called
| Vanishing Point.
|
| After weeks of sifting through clues, bloggers, gamers and
| technology enthusiasts got some relief this week when
| Microsoft Corp. revealed that Vanishing Point is part of a
| viral-marketing campaign for Vista, the new PC operating
| system set for a consumer launch later this month.
`----
http://news.yahoo.com/s/ap/20070109/ap_on_hi_te/gadget_show_vista_promotion
http://en.wikipedia.org/wiki/List_of_fictitious_company_names_used_by_Microsoft
Whatever Happened To The Origami?
,----[ Quote ]
| Ultimately Origami is a classic example of how a viral buzz can
| work against a product release. Expectations were too high and the
| final product was puzzling and didn't fulfill any specific consumer
| demand. By the time the systems were actually released the hype had
| died down and there was practically zero consumer awareness. I've
| actually considered the possibility that the viral Origami campaign
| was a warm-up for the Zune campaign that followed later in the summer.
`----
http://www.medialoper.com/hot-topics/hardware/whatever-happened-to-the-origami/
Notable examples of viral marketing
,----[ Quote ]
| # ilovebees.com - viral marketing for Halo 2
| # Hotmail, promoted largely by links at the bottoms of emails sent by
| its users, is the classic viral marketing example
| # Microsoft's Origami Project campaign
| # Microsoft's Xbox 360 campaign, called OurColony
`----
http://en.wikipedia.org/wiki/Viral_marketing
Has Demetri Martin Jumped the Shark by Getting Into Bed with Microsoft?
Clarification on "Clearification" Marketing Campaign
,----[ Quote ]
| When I first saw the Clearification website, I just thought it was
| Demetri's new project. But I did wonder why the videos were of such
| high production value. Turns out that Microsoft is footing the bill
| to not only this site, but are also underwritting his current tour.
`----
http://www.themodernage.org/2006/11/12/demetri-martin-bring-clearification-to-the-web/
Stop Digital Amnesia: 'Quattro' Home Server viral campaign?
,----[ Quote ]
| Another day, another Microsoft viral campaign. This time, The fake
| Center for Digital Amnesia Awareness has launched an online campaign called
| "Stop Digital Amnesia" (via Furrygoat) - a medical-like project
| discussing the problems and solution for a made-up disorder called
| "digital amnesia".
`----
http://www.istartedsomething.com.nyud.net:8080/20061225/stop-digital-amnesia/
|
|
