__/ [ Tim Smith ] on Saturday 03 June 2006 00:00 \__
> In article <2505318.MYHfexZ7s9@xxxxxxxxxxxxxxx>, Roy Schestowitz wrote:
>>> Why was a press release needed when they said that they were going to
>>> migrate?
>>
>> This *determines* the *change*. Speaking of this again, I ought to have
>> stressed that you will *only* hear about Company X yet again if things
>> have been *reversed*, i.e. the migration is conceded.
>>
>> To exemplify, today in bizzaro-CNN.com
>>
>> Headlines:
>>
>> * Novell announces that CEO to stay in chair for at least 6 months
>>
>> * Microsoft confident about its Windows operating system
>>
>> * Husband beats wife in mid-western state
>>
>> * Cure for AIDS not found yet
>>
>> I hope this makes the point more self-evident.
>
> None of those involve completion of anything. Compare to, say, when a
> company announces construction of a new building, that's followed with a
> press release when construction is finished. They don't just quitely put
> the building into operation with no notice or fanfare.
Poor example.
Nothing is being constructed here. It's a migration. You are not even likely
to read about a building being re-polished, let alone having its Windows
(pun definitely intended) replaced.
> Think about why they announce the migration in the first place, instead of
> just quietly doing it. All the reasons to announce it would apply again
> when it is complete.
No, we totally disagree on that. I believe you are not even convincing
yourself here. You don't need to win every argument. Just accept that a
press release like "Lower Saxony Converts Last Box to Linux" would be
uninteresting to the general public and, in most cases, utterly unnecessary.
The media would rather discuss a *new* migration plan, of another
company/region. Media has *priorities*.
"Linux Migration in Lower Saxony Fails". Ha!! Now, that would be a better
headline, wouldn't it? Provided this ever happened in reality and got
hyper-amplified by Microsoft's PR department...
Best wishes,
Roy
--
Roy S. Schestowitz | Windows leaves me peckish
http://Schestowitz.com | SuSE Linux ¦ PGP-Key: 0x74572E8E
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