Whatever Happened To The Origami?
,----[ Quote ]
| Ultimately Origami is a classic example of how a viral buzz can
| work against a product release. Expectations were too high and the
| final product was puzzling and didn't fulfill any specific consumer
| demand. By the time the systems were actually released the hype had
| died down and there was practically zero consumer awareness. I've
| actually considered the possibility that the viral Origami campaign
| was a warm-up for the Zune campaign that followed later in the summer.
`----
http://www.medialoper.com/hot-topics/hardware/whatever-happened-to-the-origami/
Some Microsoft shills from this newsgroup disagreed when I argued that the
Origami had a filthy advertisement campaign/tactic behind it. There's your
proof.
Related:
http://en.wikipedia.org/wiki/Viral_marketing
Notable examples of viral marketing
,----[ Quote ]
| # ilovebees.com - viral marketing for Halo 2
| # Hotmail, promoted largely by links at the bottoms of emails sent by
| its users, is the classic viral marketing example
| # Microsoft's Origami Project campaign
| # Microsoft's Xbox 360 campaign, called OurColony
`----
Has Demetri Martin Jumped the Shark by Getting Into Bed with Microsoft?
Clarification on "Clearification" Marketing Campaign
,----[ Quote ]
| When I first saw the Clearification website, I just thought it was
| Demetri's new project. But I did wonder why the videos were of such
| high production value. Turns out that Microsoft is footing the bill
| to not only this site, but are also underwritting his current tour.
`----
http://www.themodernage.org/2006/11/12/demetri-martin-bring-clearification-to-the-web/
Stop Digital Amnesia: 'Quattro' Home Server viral campaign?
,----[ Quote ]
| Another day, another Microsoft viral campaign. This time, The fake
| Center for Digital Amnesia Awareness has launched an online campaign called
| "Stop Digital Amnesia" (via Furrygoat) - a medical-like project
| discussing the problems and solution for a made-up disorder called
| "digital amnesia".
`----
http://www.istartedsomething.com.nyud.net:8080/20061225/stop-digital-amnesia/
|
|
