__/ [ Els ] on Monday 28 August 2006 15:45 \__
> Roy Schestowitz wrote:
>
>> __/ [ AllenHarkleroad ] on Monday 28 August 2006 13:41 \__
>>
>>> Roy Schestowitz wrote:
>
>>>> For some reason, my first name is appended to the <title>. For example
>>>> if you google 'site schestowitz' (or any phrase for that matter), the
>>>> title will show my name rather than the title. Odd... that does not even
>>>> align with anchor text. Could it be manually edited or part of a new
>>>> algorithm?
>
>> It is possible that Google picks up portions of the page, but how would it
>> be able to determine which one/s? And since when has it been doing this?
>> Anchor text is fairly arbitrary (although I rank well for "roy" somehow),
>> so I began wondering if Google is beginning to /learn/ from content, much
>> in the same way that Googlism was intended to speculate based on Google
>> Search (back in 2003 when I last checked it). I am aware that Google has
>> plans of using richer information in one form or another, so could this be
>> the start of a change wherein your SERP's are determined by semantics,
>> rather than what the author embeds in the page? This could combat
>> deceitful content and SPAM. I am trying to find other examples of this...
>
> Maybe it got a good hint from here?
> <meta name="PUBLISHER" content="Roy Schestowitz">
> <meta name="AUTHOR" content="Roy Schestowitz">
> <meta name="COPYRIGHT" content="Roy Schestowitz">
An hour ago I looked at the source code and spotted that too. I suspect it's
2-3 years old, so I forgot all about it.
> At the same time though, the SERP title is not Roy Schestowitz, but
> rather Schestowitz, Roy. Doing a search for that, I find the Matlab
> central. Could that have anything to do with it?
I haven't thought about it, but it doesn't explain why the order gets
inverted, almost as though Google understands it's a name. I first noticed
that 2 days ago and the site was titled "schestowitz.com, Roy", later to
become "Schestowitz, Roy", which makes it seem like something evolves. And
Google has had strange burps of traffic (quite erratic recently) with that
site, which indicates a state of imbalance.
I ought to point out that when the content spammeres hit Google earlier this
year and elbowed innocent sites out of Google, the titles, once recuprated,
were very strange (buggy). They contained parts of the pages, which were
appended to the title. It has been fixed since, but it still seems like the
algorithms are changing. Google is secretive, but I am quite certain that I
read somewhere about changes that should combat spam.
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